Marketing Management is one of the departments offered in College of Business and Economics with the objective of producing skilled human power on issue of marketing to fill gaps in marketing management, marketing planning, marketing research, and consultancy on marketing strategies and activities in different private and public sector organizations in the country.
As the focus of marketing is meeting the need of customers better than competitors, Marketing program is geared to produce qualified and innovative Marketing professionals and practitioners who will contribute to organizations-small and large, public and private, profit and non-profit – to satisfy their customers needs. To achieve this high standard staff, teaching-learning facilities including computer, and interlink with industry for practicing the theories will be critically considered.
The program is established with rigorous concern to address marketing research and analysis; marketing strategy; implementation planning; organizational management and cross functional leadership in marketing; reporting measurement and control a cost-efficient manner with view of domestic and international marketing practices.
Today’s central business problem is not a shortage of goods but a shortage of customers. Thus, the marketing program will be the place to provide the required competencies to give answer to how to compete on values other than price. Manufacturing exists to support marketing but what makes a company prospers are its marketing ideas and offerings. Marketing starts before a product exists. Consequently, the Program will prepare marketers who are hard-working, enthusiastic, entrepreneurial oriented, innovative and problem solver of a company in the customer marketplace.
Vision and Mission of the Department
- The mission of the Department is to promote, through its research, consultancy, training and educational services with a continuous improvement philosophy as a spring- board, and producing skilled human power on issue of marketing to fill gaps in marketing management, marketing planning, marketing research, and consultancy on marketing strategies and activities in different private and public sector organizations in the country.
- The vision of the Department is to become well known, dynamic and competitive centre for marketing strategy development, education and marketing research in Ethiopia by fostering quality education and short and long term need based training for private and public sectors by 2035 G.C.